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Jade Foci

Product & Market Research Internship focused on global outreach, digital storefronts, AI-driven cultural products, and international market research in Hangzhou, China.

LinkedIn Post

I shared my internship journey with Jade Foci after completing an international cross-cultural working experience in China.

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Overview

Jade Foci is a China-based startup focused on Chinese cultural personalization products, AI-assisted creative tools, and international digital commerce.

During the internship, I worked on global market research, international outreach, e-commerce operations, and social media experimentation to better understand overseas demand for Chinese cultural products.

The experience combined business research, digital marketing, cross-cultural communication, and startup operations within a fast-moving international environment.

Market Research + International Outreach

Conducted market research on global demand and user segments for Chinese cultural personalization and AI products.

Researched overseas user behaviour, product positioning, and international customer engagement strategies across multiple digital platforms.

Supported global outreach efforts that helped the Gumroad storefront reach customers across more than 10 countries within the first week of marketing.

E-Commerce + Digital Platforms

Managed Etsy and Gumroad storefronts, including product listings, pricing updates, customer communication, and sales analytics.

Worked closely with digital storefront systems and user-facing product experiences to improve accessibility for international audiences.

The role also involved understanding customer behaviour, conversion flow, and global digital purchasing patterns.

Content Creation + Social Media Testing

Created and tested TikTok marketing content to improve global brand visibility and audience reach.

The content experiments generated 2,486 total views within one week, with an average of 355 views per video and a top-performing video reaching 892 views.

“Working in China as a non-Chinese speaker during my first internship was definitely a memorable experience. Scootering to work from 9am–6pm five days a week genuinely made me feel like an adult, and I learned a lot from the experience.”
Skills + Areas Explored
  • Global market research
  • Cross-cultural communication
  • E-commerce management
  • Etsy + Gumroad operations
  • Digital marketing
  • TikTok content testing
  • Sales analytics
  • Startup operations
  • International outreach
  • Consumer behaviour analysis